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Category Archives: Sustain

Sustain#49: Coated Edible Insects

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Sustain Weekly – Edible Insects

“The best learning takes place when the learner takes charge” — Seymour Papert

Which of these edible bugs will you be able to try?

  1. Candy Coated Flies
  2. Cricket Powder
  3. Worm Sucker Lollipop
  4. Roasted Hoppers
  5. Earthworm Jerky
  6. Fried Ant Nutri Bars
  7. Chilli Bug Paste

What do you mean yuck!?2 billion people in this world eat them! Did you know that? In fact, they are super popular in Thailand and Peru. They are also a part of traditional diets in Japan, China, and other countries.

Typically available in raw form in the east and Africa, edible insects are now available in a variety of consumable forms such as coated, powdered and paste. In the west, parts of Europe are beginning to buy it of stores. Some major food retailers are even; stocking them. You can even buy it off Amazon. In the US, the FDA holds the key for mass market adoption.But the major forces behind commercial edible insects is Gen Z and quicker trails for food discovery. A lot of tourism is now aimed at food. Australia is a classic example of food related tourism. 10 years back, the country did mass advertising for its coral reefs. Today those reefs are mostly dead. So, now it bases its tourism on kangaroos and cooking. You’ve seen how popular MasterChef has taken off right. In fact, it is one of the few countries (apart from France of course) where chef driven kitchens are popular. The trend is starting to die down in London and NY. Anyway lets get back to bugs!

Hipster trends and food discovery with a focus on sustainability drives a small group of early adopters into bug eating. Considering that edible bugs pack a punch in terms of protein when compared to chicken or beef, at least in terms of %/gm.

Not only that, the amount of water it takes to make commercially available, processed and packaged beef and chicken is a million times more than the resources that go into the harvesting of insects immaterial of whether they are farm or wild harvested.The global push for protein rich foods and the gradual loss of popularity for diets like Atkins will divert fitness conscious segments to look beyond Quinoa and kale etc.

Cricket flour is something that is creating a high level of ‘buzz’ in the food ecosystem at this point. In 2–3 years, this segment is set to grow over 200% across the globe and beyond that in developed parts of Europe. So, if you buy a box of cake flour that is advertised as highly nutritious, be prepared to notice the labelling more closely. Or better yet, ignore and use it. It might actually be good for you. Meanwhile, I’ll get back to squatting flies and mosquitos in our part of the world, where bug eating will meet very stringent food regulations, unless of course Reliance, Godrej, Tata or Birla like the market. But you, be ready for the future of food.

Some other things I found interesting from last week!

Pocket Bets

Once in a while, I’m going to make a small bet on a future trend. If you’ve played poker or even Teen Patti, you know how side bets work right? So, email me and we can wager a side bet. This week, I’m going to make a pocket bet on HPE getting acquired by a private equity firm in the next year. The unit looks stripped, culled, washed and marinated. Looks ripe for a nice venture kebab.

News @Arcluster

Arcluster is pleased to announce the publication of its latest market report on Edible Insects and Bugs. The 2016 market analysis and forecasting report aims at delivering the most comprehensive market study in the field of Entomophagy. The study also marks our foray into the consumer market oriented F&B report, reflecting our strong focus on micro emerging markets and sustainability driven growth avenues. The study can be procured here. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

Sustain #48: Commercial Hobby

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“The future is always beginning now” — Mark Strand

What do you want to do if you have the means to do so?

  1. Start a farm
  2. Become a baker
  3. Open a restaurant
  4. Become a teacher
  5. Make & Sell goods
  6. Something else altogether
  7. I’m undecided. Let me do my job

Does your hobby fit into any of these categories? If so, that’s great! If not, love your job. Most of us aim to quit their job and pursue the commercialization of a hobby. Isn’t that the dream? Actually, to find work that interests you — that should be the dream! But, here we are, looking for alternate work and reality, when it is up to us to shape it. But who do none of us want to join politics and run a government?

We all want to be governed well. Don’t we? Yet, we choose to not be part of it consciously. Isn’t that ironical?

Have the politicians been so successful to make this career look so unappealing that you won’t pick it up unless you are born into it or face a lack of work. But that’s ok. Even if we plan a conscious role in self-governance and future around us and at home, we’ll drive some positivity in the community. It’s a bit preachy this time. So I’ll stop right here and keep it super-short. I got work to do and a lot of it as well. But in the meantime, pick a hobby that bodes well with the future!

Some other things I found interesting from last week

News @Arcluster

Arcluster is pleased to announce a business partnership withMarketresearch.com (MRDC) which allows for the marketing and distribution of Arcluster’s proprietary market reports and analyses through their website. Teaming up with MRDC is an excellent opportunity for us as our product line is a natural fit for this resource avenue. Waatch the news space to see the launch of our studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

Sustain#47: To declutter or not

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To Declutter and Beyond

“A good story cannot be devised; it has to be distilled” — Raymond Chandler

In the future, what will you declutter from your life?

  1. Clothes you don’t wear.
  2. Gifts you didn’t need
  3. Newsletters you don’t read
  4. Electronics you don’t use
  5. Stuff that isn’t first class
  6. All of the above

Really even this newsletter!? Ok, delete and declutter! But, your feedback is important!

There is a time in life when you realize that you have accumulated a lot of stuff that you feel claustrophobic just living among it. So what do you do then? Acceptance! This is not an easy thing because till you declutter your life, you won’t be able to see what else is amazing in your life that you are missing now. I’ll give you a few examples to start with: B-grade towels, anything that is wrong in size, empty packaging boxes, dead electronics etc. But, why do you have to do this?

What if one day, you don’t own houses but constantly migrate on floating ocean farms, or space colonies, or live in urban vertical pods. What if there is no need to collect and maintain anything? A time when everything you need can be obtained as a service. For example: if and when most cars look the same, you won’t feel the need to own one. However, like fashion, car ownership is not about convenience but about personality. So, we can’t say for sure how that will evolve.

But, what about future houses?

Is the middle income group so particular how their houses look from the outside especially in long vertical towers? Isn’t it totally ok that they all look the same? All the creativity and design, you can bring it back inside to reflect your personality right?. But if that’s the case, most of the technology that is evolving today is automating the indoor setup as well. For example: intelligent lighting, smart thermostats, power walls, intelligent security etc. How much can each of these house look differently even on the inside? Aren’t people the ones that turn houses into homes?!

The reduction in space will help people to only keep things that truly matter. Most of the unnecessary home functions will transition into the Uber for X model? Or even robotics might serve that need. Will you be cooking in this home pod? Or will your robotic butler do that?Will there value in procuring fresh vegetables every day or will you be buying into food alternatives? Can you really maintain sustainable food consumption if you aren’t living off the grid?

We have so many questions on how future homes will be like. How will we live in the next 30 years is an open ended question that has relative answers depending on who you are, hoe you are and where you are. This life is ephemeral. New technology defines social behavior far more rapidly than ever before. Take for example — Pokemon Go changed social behavior partly in a week. I covered that in the last weekly. You can read that here. More stuff like that will happen. But we won’t know in what direction till it happens. In the meantime, delete, declutter and deown.

Some other things I found interesting from last week!

Also, some other news that I have no comments on

News @Arcluster

Arcluster announces the early launch of its market tracker for Connected Homes and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitterhere, LinkedIn here and Like us on Facebook here.

Sustain Weekly #46 —VR –  Crouching Tiger Hidden Pikachu

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“Life is more fun if you play games” — Roald Dahl

Where can you find a Pikachu?

  1. hiding in a closet
  2. playing in the park
  3. travelling in a plane
  4. cruising in a car
  5. working in an office

Ok, you got me. I had no clue what a Pikachu was!I didn’t even know what Pokemon was till now. Safe to say, I don’t know much about Nintendo or the world of gaming! Born in India in the early 80s in an urban middle class setup, you wouldn’t have seen a video game till you were say around 10–12 years of age. Even then, you probably wouldn’t have owned one. I remember a bunch of us watched (not played) another kid play Pac-Man. That kid brought it from the US when he moved back to India. I haven’t played Doom, NFS, Grand Theft Auto, Football etc. But it’s something I don’t regret.

But has Pokemon Go changed social behavior in a week?

To explain this, we have to see a few charts to see how massive its impact has been on technology, society and the future. Some of these charts here. Firstly, it marks the first mainstream push towards Augmented Reality (AR) adoption.

Secondly, adoption rate is faster than some extremely popular apps such as Tinder. Apparently its even catching up on Snapchat.

But is the game a passing fad or a trendsetter?

We’ll agree that it already has hit cult status. But will it become like Angry birds and other popular hits or will it continue to scale beyond this. Right now, Candy crush makers are thinking how to make the game in 3D with a virtual projection or through VR glasses. Just don’t send the invites.

Surely, it paves way for the next generation of social interaction through AR.Virtual and augmented reality is making several inroads in the last few months. This also reflects in the increase in the number of times they get covered in my weeklies. You can read about them in Weekly #45 — VR in Retail. Weekly #41: Hyper Reality in 2025 and Weekly #24 — Future of Work etc.

The rapid blending of AR/VR into consumer markets are a clue

to how AR/VR might blend into enterprise markets. It is often said that the most popular consumer technologies blend well into the enterprise markets. For example: in hardware — you can see the consumerization of IT in laptops, tablets and smartphones etc and in terms of software — social media, conferencing and cloud storage etc. The same can happen with AR/VR.

At some point, we might create avatar versions of ourselves and entire virtual meetings and collaborate. A stretch for 5 years but can happen. I’ll cover the impact of AR/VR enabled gaming in future weeklies. Till then, try and catch a rat then we’ll talk about catching creatures real time.

Some other things I found interesting from last week.

..and all the other news around Pokemon Go

Vox explained what is Pokemon Go; Om Malik wrote how it will make you crave for AR. Pokestops in India are at temples. US Presidential candidates want to use it for campaign trails. A chrome extension that will block out all Pokemon news. T-Mobile is giving a year of free data to play Pokemon. A man found a dead body while searching for Pokemon. Some players fell off a cliff. One crashed a car. One fell into a pond. That’s quite enough for now. Basically, it’s a phenomenon that has gripped nations.

News @Arcluster

Arcluster announces the early launch of its market tracker for Enterprise VR and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitterhere, LinkedIn here and Like us on Facebook here.

Sustain#45: Juicy Grapes and Retail

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“The difference between information and knowledge is connecting the dots”

What new product would you like to see in your local grocery store?

  1. Tree Waters
  2. Non Cow Milks
  3. Fancy Cheeses
  4. Ruby Roman Grapes

Do you even know how much these Ruby Roman grapes are?Last week, I wrote about pet projects of tech billionaires in the present and its impact on the future. Then, during the week I read an article about how to make Golden milk! Then it struck me, the great PR that is happening for turmeric across the world. Especially in the US. So, Golden milk is made with 1 cup of almond/coconut milk + ½ t ground ginger + ½ spoon turmeric + ¼ cardamom + 1 tsp honey + black pepper. Interesting concoction except this has been prescribed for ages and made at home to cure throat pains, mouth ulcers, coughs etc. in our part of the world.

The emergence of new kinds of foods is an interesting trend across the western world and some developed parts of the East. In that regard, the combination of technology and food evolution is set to take the retail and F&B industries to better adoption among hipsters and the next generation.

While more people are shopping from the comfort of their home, there is a definitive segment of people that visits outlets for the range of options and for the experience. There is an expected bending of augmented reality in retail and is something that the industry could benefit. Traditionally perceived as an arduous and boring task to do, grocery shopping, can benefit significantly with adoption of VR and tech.

So, how will this new line of experience be? Will be like at a gaming center, how will tech enable you to quickly analyze foods before you buy? What happens when there is a product that is out of stock when you wanted it? Will you order it from the store and get it delivered at home by the time you get back. What if you don’t take your car to grocery shopping?Can the retail store deliver your bags with an autonomous drone? If a drone is used to deliver your stuff, will it follow you home or get there ahead and hand it over to your home robot to get it sorted, arranged and set.

What happens when you enter a retail outlet? How will you be greeted? Do you even have to go grocery shopping or will you send your home robot to do the shopping? When it is at the shop, will it be discussing with you on whether you like the products are not or does it know already your choices. Will it recommend any new product and maybe even tell you that this product has been in stock after x number of days and it will be wise to stock it.

How will it prevent itself from being robbed along with the groceries? Will it take a personal UAV to reach the store and come back with the bags? Will the drone, robot and your grocery bags be secure? Can they be intercepted during the flight and can the goods be stolen.

Will you be tracking the flight back or will your voice assistant do the tracking for you?The more I think of how the future of retail and shopping will be, the more I am hounded with questions on execution of robotics in this industry. I think we’ll have that answer very soon. Till then, upgrade your phone’s OS, expect VR glasses and be ready.

Some other things I found interesting from from the last week.

  • Barcelona will ban Segways from entering a key section of the city center. Its waterfront will be walkable again!
  • GE Ventures partnered with Saudi Aramco to invest in a 3D Metal Printing startup called Desktop Metal. The future is auto printed.
  • A robot monk gives you Buddhist wisdom at the Longquan temple at the edge of Beijing. His name is Xian’er and has a touch screen on his tummy. God bless AI
  • San Francisco bans Styrofoam. Foam packing, cups and mooring buoys will be banned fromJan 1, 2017. More cities are being conscious about environmental policies and the use of plastics and the likes.
  • Diageo invested in Seedlip, a non-alcoholic distilled spirit startup. Increasing number of people are interested in a refined alternative to alcoholic drinks. Intriguing!
  • A bunch of Ruby Roman grapes sold at an auction for 1.1 million yen (USD $11000) in Japan. The winning bidder, Kurashi Kaientai — a supermarket, plans to give 30 of these for free.
  • A 6000 old astronomical observation tool was found in Portugal tombs. A chamber of large interlocking stones and a long narrow entrance and may be in alignment with Aldebaran, the brightest star in the constellation of Taurus.
  • Danone acquired WhiteWave foods to solidify its presence in the alternative milk market. The acquisition helps the Danone with a plant-based diary alternatives and strengthens its position against the rising consumer trend of being anti big food.
  • At work, Indians are the happiest when compared to other countries? Ranked #1 based on the Edenred-Ipsos Barometer, in a survey of more than 14,000 people in 15 countries about their well-being at work. I wonder how good the sample set was. But I’ve seen a couple of watercooler discussions and I’m not surprised by this data.
  • The CIA invested in a skincare company! The venture capital arm of the CIA In-Q-Tel invested in Skincential Sciences, a company that develops Clearista, a patented skin smoothening gel. The company can collect certain biomarkers and develop a biomarker profile of individuals. Nevertheless, we can assume that the CIA will be naturally interested in a DNA collecting technology.

News @Arcluster

Arcluster announces the early launch of its market tracker for Tree Waters and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

Sustain#44: Peeves and Pet Projects!

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“Change is not merely necessary to life — it is life” — Alvin Toffler (Oct28 — Jun16)

Which pet project of famous and partly bored tech billionaires do you think is most important?

1) Colonies in Mars
2) Hyperloop travel
3) Extending human life
4) Fighting invasive media
5) Internet for all (but through me)

I’m neutral on Mars colonies. But, If I can hitch a ride and you’ll provide reliable and dedicated internet for my work, then I’ll come stay in your Mars colony. If you want to move, step 1 for being a Mars resident is to be a minimalist.

Millionaires go to Mars! on a space elevator?

But if a laptop crashes, like it did now for me, how will you get it serviced? Are there ample incentives for service providers and maintenance professionals for them to come to Mars?

Will these laptops get put together and sent to Earth for service? If so, what’s the time to get it back? But, if you have the money to go to Mars, then you can buy a new laptop right?

Drive, Fly or Driven, Flown?

Hyperloop — Rapid transport through tubes, is a work in progress but is happening. Even Russia wants to do it. The first deployment and trip will improve efforts across nations to include rapid transport schemes between major cities.

Imagine, cross continent travel in 2 hours. That will be something. Self driving cars, and autopilots are also evolving. Also, the auto industry is moving to the valley, for the tech. In 25 years, travel and transportation will go through as many or more number of disruptions that it has seen in the last 100 years of motorised industry.

Superbugs and Medicine: A case of Cat and Mouse

In terms of health and life, as the industry fights more existing diseases and illness, it faces new superbugs that are antibiotic resistant. This is the next frontier of health science. The digitization of health data will bring more transparency to the patient and ease of ops for the doctors and hospitals.

At the same time, minimally invasive surgical procedures, biosimilars and next generation of sequencing is changing human life as we know it. Transdermal patches for drug delivery, replaceable limbs, bionic eyes are either here or arriving soon. We’re close to ridding the world of some long standing diseases but at the same time, we might gain some previously unknown super diseases. This vicious circle of medicine and diseases will always be a work in progress.

Billionaires and Internet Media. Different or the same?

Fighting media is my favourite from the last month. Because it is a pet project that has already brought on media firm down! This is the case of Gawker vs Peter Thiel. When a billionaire spends 8–9 years for revenge on a minuscule funded media startup that behaves worse than a peeping tom, the results are interesting for more media. Invasive and click baiting media is something I hate. So, more power to bringing this down.

Internet for all (through me) is what some internet media companies want. Case in point — FB’s walled internet garden for all, through itsinternet.org. When you hate it because its not inclusive, you’re called an elitist. When you show facts, they get cherry picked.

People have begun to focus more on headlines and less on the content. So, as long as your claim is benevolent, only the most involved person digs deep enough to understand the facts. That’s risky!This applies to Google’s loon project, where balloons beaming internet will float over cities. Beyond this, Google wants to builds its own city, kind of like a walled garden of internet fruits and flowers. It will be amazing except Google = Big Brother! and add this fact that Google is the highest money spender towards US lobbying, which means what Google wants will begin to happen as pet projects.

We’ll cover more of these in future weeklies as more tech billionaires do something interesting. Till then, lets count the zeros in billions.

Some other things I found interesting from last week!

News @Arcluster

Arcluster announces the early launch of its market tracker for future transport tech and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitterhere, LinkedIn here and Like us on Facebook here.

About me

I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at @anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.

Sustain#43: Jarvis, do my home (or Exit?)

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Sustain Weekly — Jarvis, do my homework! (or exit?)

Either robots are part of our future or us part of their past!

If you want to get a robot for your home, what will it be for?

  1. House Cleaning
  2. Personal Assistance
  3. Companion Pet
  4. Maintaining Clothes
  5. Home security
  6. Gardening
  7. Butler/Cooking Assistant
  8. All of the above

You picked all of the above? You plan to pet your butler?What? You thought I was going to cover Brexit? Definitely not. Although I’ll share a simple chart that shows the most asked questions in the UK after the Brexit vote happened. Then, you’ll know no one knew what they were voting for or against.

Last week, I wrote mostly about flying cars and possibilities. I have so many questions in this area. I’ll cover them as and when we have more market information.

But before that, back to the future. Of home robots. We’re very close to this robot thing happening world over! But, will you get it for your home?

Japan already has robotic dogs and cats for older citizens.In fact, Sony has been selling the AIBO AI dogs since 1999. Some of the owners even do funerals for these dogs, after they became immobile. A Russian robot escaped last week and one that shrieked when too many kids came close. That will do very well in security.

Robots — finding use cases every where all the time!

Someone even made a $50,000 robot that looks like Scarlett Johansson and you know how a lot of men and some women are imagining creative use cases for it. This month, another company made a clothes folding robot and is selling it for $800. I’ll pay around $200 if it can sort, wash, dry, iron, fold and arrange them.

Yes, I’m not the early adopter but the mass market and that’s how much I expect from a laundry robot.Even Google announced that they want to build home robots out of Boston Dynamics and demoed a weird looking giraffe/dog/cheetah hybrid setting vessels out of a dishwasher.I love the idea of the butler and cooking robot. The best thing is that it can measure, monitor and inform on the quality of food as it serves with a high level of accuracy. More than all this, imagine the amount of time that you’ll save doing all the grunt work. Surely, you can use this time to keep yourself occupied doing something you are passionate about. I’ll cover more on home robots in future weeklies as and when they start to arrive. Till then, keep your mind off Scarlett and be productive.

Some other things you can read right now.

 

Oh and I really forgot about the chart on Brexit! So, one day after the Brexit vote where UK decided to leave the EU, the top searches by several of their citizens were on fundamentals such as What is EU and what countries are in the EU?

Interesting how decisions and votes get built based on sentiments and mass hysteria of popular opinions. Don’t you think that UK claiming any sort of independence is kind of ironic! In any case, I’m hoping Scotch whiskey will get cheaper. Cheers to that!

News @Arcluster

Arcluster announces the early launch of its market tracker for home robots and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

About me
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at @anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.

Sustain#42: Will you fly away in a car?

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Sustain Weekly — Will you fly away in a car?

If you confirm every time with what is widely accepted as true, then it will limit you!

But what shape would that car be?

  1. Sphere
  2. Rectangle
  3. Copter
  4. Square
  5. Cone
  6. Cube
  7. Parallelepiped

Really Cone? What is a Parallelepiped? But, if it flies, should it still be called a car?

These times, they are a changing!

We are the cusp of the redefinition of the automotive industry. The 10 mega trends in the industry is 1) Cars, from being gas guzzlers, are making a gradual transition to electric. 2) The need for drivers will wean away over the next 20 years. 3) Companies are making flying cars. 4) Every associated industry such as parking, tolling, lighting, traffic management, displays are also evolving with the car. 5) Cars will slowly become you tertiary screen (after TV and Cellphones) 6) People still want to buy cars 7) they also want to get cars on-demand. 8) Software, not hardware, will become the differentiator 9) the number of car platforms will reduce significantly 10) Car buying will go through a phase of retail!

Last week, I wrote a bit about 2025 and what we should be expecting. I also read about Ehang doing field trials of flying cars in Nevada. So, flying car! But that led me to imagine how these cars will look like!

Surely, they can’t be in the current shape! How will the propulsion work? How will they hold on the path/air route/map etc.?

What height will it fly at? What will the aviation regulations be like? And more importantly, how much will a flying car be?

Should I pay a personal air route license?

First of all, I measure a half-life based on ‘value’. Not just monetarily but also to society. So, in that aspect — I believe fields like astronomy, medicine, and psychiatry have very high to immeasurable value. The lower end of this spectrum in terms of half-life value are driving, singing and economists.

How much will insurance be? So many questions! But that’s the thing about future technology.

The number of questions is directly proportional to the number of sceptics and inversely proportional to number of people working on them.

But, the fundamental question here is do you need to fly or want to fly?

And if you need to fly, where will you be going? If you’ll be crossing oceans and countries, do you need to apply for air visa? Then — will there an Uber-like app for licensing temporary personal air routes. What about a flying train where you can dock your flying car. So, should these called trains or cars. What are these? Endless possibilities and opportunities to create for the future. I’ll cover this segment in further detail in future weeklies. Till then, let’s stay grounded. See you all next week!

Some other things you can read right now.

and watch these if you’re free and looking for some!

News @Arcluster

Arcluster announces the early launch of its market tracker for Autonomous vehicles and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

Sustain#41: A hyper virtual reality experience in 2025 — Part 1/n

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Sustain#41: A hyper virtual reality experience in 2025 — Part 1/n

“Life is a horizontal fall” — Jean Cocteau (1889–1963)

So fall freely!

What do you expect to come true by 2025?

1) A flying taxi
2) 3D printed clothing
3) Personal Assistant robots
4) Backup artificial second skin
5) Curved Phone Bands and Patches
6) Medicianal Transdermal Patches
7) Smart Contact lens that shoots video/photos
8) Virtual Reality headsets for Remote Presence

I don’t know which one will arrive first but I certainly feel all of them are commercially feasible. I certainly like the area of visiting an inaccessible place virtually. Last week, I wrote about the emerging varieties of packaged super water and introduced ‘M’ — the urban superfood shopper. This week, I pondered on the limitations of watching every live experience on a TV. That led me to wonder more about the abilities of what can be achieved with virtual reality or hyper reality.

I can certainly imagine remote workforces connecting at virtual meeting rooms and events by wearing a virtual reality headset. If you can imagine that, you can also wear this alternative or hyper reality headset and walk into a remote shopping store and pick clothes or groceries and get it delivered it same day.

Now, if you can imagine that, you can also think of doing

virtual tours of multiple vacation packages offered by travel providers and then pick which ones you’ll be comfortable at. The same thing applies for hotel rooms, shopping malls, conferences, sports arenas, space stations, theme parks, weddings, mountains etc. What we need is a marketplace for virtual reality content and the ability to accommodate and deliver the ambience necessary for a true virtual experience.

The future generation is about experiences. The previous generation was about work. The current generation is about sustainability and building a future that can be passed on.

There is a certain amount of media induced behavior that is stifling mindfulness and experience. There is a certain amount of over-social networking with an outpouring of irrelevant content that is diluting the true meaning of being social and connecting. If you have noticed, the content shared on Facebook is less about you and more about funny shares & likes. The same thing is happening on LinkedIn. It has become less professional and more of an ‘intelligence’ showcase.

This will go away in 5- 10 years and pave way for real value-filled experiences.

that will be appended with being forever online, quicker travel, robotic assistants and with real people with real value-driven work and like-minded people with similar interests and a vast appetite for life. The next 10–20 years, the merging of reality and hyper presence will make things very interesting, interactive and immersive. I’ll cover the rest of 1–7 in future weeklies! Till then, remember — life is a horizontal fall. You can choose what all you all to do during this time.

Some other things I found interesting from last week!

Also, you should consider watching

News @Arcluster

Arcluster announces the early launch of its market tracker for virtual reality, headsets, content and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

About me
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at@anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.

Sustain#40: Introducing M – the urban superfood shopper

By | Sustain | No Comments

Sustain Weekly — Introducing ‘M’ — The Urban Superfood Shopper.

“Don’t count the days, make the days count” — Muhammad Ali

Which water did you look into further?

  1. Detox Water
  2. Birch Water
  3. Maple Water
  4. Cactus Water
  5. Artichoke Water
 CollectingBirchTreeWaterInAMug.jpg.653x0_q80_crop-smart

Artichoke? Birch? — No? Why? Are you not feeling hipster enough?Last week, I wrote about the emerging varieties of water and plant and tree based beverages. Then, during the week, I researched further into the emerging trends in the beverage markets and how some of them are designed and packaged into selling into a specific demographic (20s to 40s). New food and beverages that are lining up at the supermarkets today are different from what you saw 10 years back. We have a new category: ‘superfoods’. I’ll name a few and you tell me when you first heard of it — Greek Yogurt, Quinoa, Kale, Chia, Kefir etc.

But before that, back to tree-based water

The most popular today is still coconut water here. Vastly popular in South Asian countries that it is not even promoted as a health drink. But, it ranks way above than other tree waters in our regions — maybe because we don’t have birch or maple trees growing in our part of the world!

 Health-drinks-trends.-Birch-tree-water-620-Photo-Corbis

The water from the sap of the birch tree is not new. It is nutrient rich and locals have been extracting it for centuries. Similarly, maple tree water has been in use for a long time. But all these tree waters are hitting the store shelves today because there is a small, significant and growing urban audience for superfoods today.Let’s call the dominant persona of this segment as ‘M’. ‘M’ has an elastic perspective of pricing unlike the generation before. So, ‘M’ buys a $700 phone and assumes that he won a great deal and ticked off all of ‘Fast, Good, and Cheap”. Only thing is $700 is not cheap by any standard. Similarly, for tree waters, the price for a pack of 12 bottles: Birch tree water: $42; Maple Water: $35; Cactus Water: $40; Coconut Water: $25; Detox water: $20 is not cheap.

The elasticity in the perception of what is cheap and what is not has led ‘M’ to buy expensive super foods because he perceives them to be quick and effective, and worth the price. This is the same way he sees Quinoa, Kale, and anything that is promoted as an alternative lifestyle in terms of food. Companies love ‘M’ as the cost to market products to him is easier. M if the kind of person who buys Almond Milk instead of Cow Milk, even when it has no protein.

But, if you’re a shopper, but unlike M, who shops more for necessities and less for what all is on shelves, it will become increasingly difficult to dodge product placements and promotions.

Retail stores will start to change based on what is hip and trendy. To escape this marketing push, you have to start learning to dodge unnecessary products like how Ali dodged Dokes’s 21 punches in a corner. Pick what you need and dodge what you don’t. But, without ‘M’ as a trendy and hipster consumer, there is less food and retail shelf innovation. So, he’s a necessary evil. We’ll discuss more about this evolution of food as it applies to this generation in future weeklies. Till then, float like a butterfly — sting like a bee.

Some other things I found interesting from last week.

Also, you should consider watching

News @Arcluster

Arcluster announces the early launch of its market tracker for milk alternatives and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

About me
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at @anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.