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Monthly Archives: June 2016

Sustain#43: Jarvis, do my home (or Exit?)

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Sustain Weekly — Jarvis, do my homework! (or exit?)

Either robots are part of our future or us part of their past!

If you want to get a robot for your home, what will it be for?

  1. House Cleaning
  2. Personal Assistance
  3. Companion Pet
  4. Maintaining Clothes
  5. Home security
  6. Gardening
  7. Butler/Cooking Assistant
  8. All of the above

You picked all of the above? You plan to pet your butler?What? You thought I was going to cover Brexit? Definitely not. Although I’ll share a simple chart that shows the most asked questions in the UK after the Brexit vote happened. Then, you’ll know no one knew what they were voting for or against.

Last week, I wrote mostly about flying cars and possibilities. I have so many questions in this area. I’ll cover them as and when we have more market information.

But before that, back to the future. Of home robots. We’re very close to this robot thing happening world over! But, will you get it for your home?

Japan already has robotic dogs and cats for older citizens.In fact, Sony has been selling the AIBO AI dogs since 1999. Some of the owners even do funerals for these dogs, after they became immobile. A Russian robot escaped last week and one that shrieked when too many kids came close. That will do very well in security.

Robots — finding use cases every where all the time!

Someone even made a $50,000 robot that looks like Scarlett Johansson and you know how a lot of men and some women are imagining creative use cases for it. This month, another company made a clothes folding robot and is selling it for $800. I’ll pay around $200 if it can sort, wash, dry, iron, fold and arrange them.

Yes, I’m not the early adopter but the mass market and that’s how much I expect from a laundry robot.Even Google announced that they want to build home robots out of Boston Dynamics and demoed a weird looking giraffe/dog/cheetah hybrid setting vessels out of a dishwasher.I love the idea of the butler and cooking robot. The best thing is that it can measure, monitor and inform on the quality of food as it serves with a high level of accuracy. More than all this, imagine the amount of time that you’ll save doing all the grunt work. Surely, you can use this time to keep yourself occupied doing something you are passionate about. I’ll cover more on home robots in future weeklies as and when they start to arrive. Till then, keep your mind off Scarlett and be productive.

Some other things you can read right now.

 

Oh and I really forgot about the chart on Brexit! So, one day after the Brexit vote where UK decided to leave the EU, the top searches by several of their citizens were on fundamentals such as What is EU and what countries are in the EU?

Interesting how decisions and votes get built based on sentiments and mass hysteria of popular opinions. Don’t you think that UK claiming any sort of independence is kind of ironic! In any case, I’m hoping Scotch whiskey will get cheaper. Cheers to that!

News @Arcluster

Arcluster announces the early launch of its market tracker for home robots and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

About me
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at @anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.

Sustain#42: Will you fly away in a car?

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Sustain Weekly — Will you fly away in a car?

If you confirm every time with what is widely accepted as true, then it will limit you!

But what shape would that car be?

  1. Sphere
  2. Rectangle
  3. Copter
  4. Square
  5. Cone
  6. Cube
  7. Parallelepiped

Really Cone? What is a Parallelepiped? But, if it flies, should it still be called a car?

These times, they are a changing!

We are the cusp of the redefinition of the automotive industry. The 10 mega trends in the industry is 1) Cars, from being gas guzzlers, are making a gradual transition to electric. 2) The need for drivers will wean away over the next 20 years. 3) Companies are making flying cars. 4) Every associated industry such as parking, tolling, lighting, traffic management, displays are also evolving with the car. 5) Cars will slowly become you tertiary screen (after TV and Cellphones) 6) People still want to buy cars 7) they also want to get cars on-demand. 8) Software, not hardware, will become the differentiator 9) the number of car platforms will reduce significantly 10) Car buying will go through a phase of retail!

Last week, I wrote a bit about 2025 and what we should be expecting. I also read about Ehang doing field trials of flying cars in Nevada. So, flying car! But that led me to imagine how these cars will look like!

Surely, they can’t be in the current shape! How will the propulsion work? How will they hold on the path/air route/map etc.?

What height will it fly at? What will the aviation regulations be like? And more importantly, how much will a flying car be?

Should I pay a personal air route license?

First of all, I measure a half-life based on ‘value’. Not just monetarily but also to society. So, in that aspect — I believe fields like astronomy, medicine, and psychiatry have very high to immeasurable value. The lower end of this spectrum in terms of half-life value are driving, singing and economists.

How much will insurance be? So many questions! But that’s the thing about future technology.

The number of questions is directly proportional to the number of sceptics and inversely proportional to number of people working on them.

But, the fundamental question here is do you need to fly or want to fly?

And if you need to fly, where will you be going? If you’ll be crossing oceans and countries, do you need to apply for air visa? Then — will there an Uber-like app for licensing temporary personal air routes. What about a flying train where you can dock your flying car. So, should these called trains or cars. What are these? Endless possibilities and opportunities to create for the future. I’ll cover this segment in further detail in future weeklies. Till then, let’s stay grounded. See you all next week!

Some other things you can read right now.

and watch these if you’re free and looking for some!

News @Arcluster

Arcluster announces the early launch of its market tracker for Autonomous vehicles and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

Sustain#41: A hyper virtual reality experience in 2025 — Part 1/n

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Sustain#41: A hyper virtual reality experience in 2025 — Part 1/n

“Life is a horizontal fall” — Jean Cocteau (1889–1963)

So fall freely!

What do you expect to come true by 2025?

1) A flying taxi
2) 3D printed clothing
3) Personal Assistant robots
4) Backup artificial second skin
5) Curved Phone Bands and Patches
6) Medicianal Transdermal Patches
7) Smart Contact lens that shoots video/photos
8) Virtual Reality headsets for Remote Presence

I don’t know which one will arrive first but I certainly feel all of them are commercially feasible. I certainly like the area of visiting an inaccessible place virtually. Last week, I wrote about the emerging varieties of packaged super water and introduced ‘M’ — the urban superfood shopper. This week, I pondered on the limitations of watching every live experience on a TV. That led me to wonder more about the abilities of what can be achieved with virtual reality or hyper reality.

I can certainly imagine remote workforces connecting at virtual meeting rooms and events by wearing a virtual reality headset. If you can imagine that, you can also wear this alternative or hyper reality headset and walk into a remote shopping store and pick clothes or groceries and get it delivered it same day.

Now, if you can imagine that, you can also think of doing

virtual tours of multiple vacation packages offered by travel providers and then pick which ones you’ll be comfortable at. The same thing applies for hotel rooms, shopping malls, conferences, sports arenas, space stations, theme parks, weddings, mountains etc. What we need is a marketplace for virtual reality content and the ability to accommodate and deliver the ambience necessary for a true virtual experience.

The future generation is about experiences. The previous generation was about work. The current generation is about sustainability and building a future that can be passed on.

There is a certain amount of media induced behavior that is stifling mindfulness and experience. There is a certain amount of over-social networking with an outpouring of irrelevant content that is diluting the true meaning of being social and connecting. If you have noticed, the content shared on Facebook is less about you and more about funny shares & likes. The same thing is happening on LinkedIn. It has become less professional and more of an ‘intelligence’ showcase.

This will go away in 5- 10 years and pave way for real value-filled experiences.

that will be appended with being forever online, quicker travel, robotic assistants and with real people with real value-driven work and like-minded people with similar interests and a vast appetite for life. The next 10–20 years, the merging of reality and hyper presence will make things very interesting, interactive and immersive. I’ll cover the rest of 1–7 in future weeklies! Till then, remember — life is a horizontal fall. You can choose what all you all to do during this time.

Some other things I found interesting from last week!

Also, you should consider watching

News @Arcluster

Arcluster announces the early launch of its market tracker for virtual reality, headsets, content and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

About me
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at@anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.

Sustain#40: Introducing M – the urban superfood shopper

By | Sustain | No Comments

Sustain Weekly — Introducing ‘M’ — The Urban Superfood Shopper.

“Don’t count the days, make the days count” — Muhammad Ali

Which water did you look into further?

  1. Detox Water
  2. Birch Water
  3. Maple Water
  4. Cactus Water
  5. Artichoke Water
 CollectingBirchTreeWaterInAMug.jpg.653x0_q80_crop-smart

Artichoke? Birch? — No? Why? Are you not feeling hipster enough?Last week, I wrote about the emerging varieties of water and plant and tree based beverages. Then, during the week, I researched further into the emerging trends in the beverage markets and how some of them are designed and packaged into selling into a specific demographic (20s to 40s). New food and beverages that are lining up at the supermarkets today are different from what you saw 10 years back. We have a new category: ‘superfoods’. I’ll name a few and you tell me when you first heard of it — Greek Yogurt, Quinoa, Kale, Chia, Kefir etc.

But before that, back to tree-based water

The most popular today is still coconut water here. Vastly popular in South Asian countries that it is not even promoted as a health drink. But, it ranks way above than other tree waters in our regions — maybe because we don’t have birch or maple trees growing in our part of the world!

 Health-drinks-trends.-Birch-tree-water-620-Photo-Corbis

The water from the sap of the birch tree is not new. It is nutrient rich and locals have been extracting it for centuries. Similarly, maple tree water has been in use for a long time. But all these tree waters are hitting the store shelves today because there is a small, significant and growing urban audience for superfoods today.Let’s call the dominant persona of this segment as ‘M’. ‘M’ has an elastic perspective of pricing unlike the generation before. So, ‘M’ buys a $700 phone and assumes that he won a great deal and ticked off all of ‘Fast, Good, and Cheap”. Only thing is $700 is not cheap by any standard. Similarly, for tree waters, the price for a pack of 12 bottles: Birch tree water: $42; Maple Water: $35; Cactus Water: $40; Coconut Water: $25; Detox water: $20 is not cheap.

The elasticity in the perception of what is cheap and what is not has led ‘M’ to buy expensive super foods because he perceives them to be quick and effective, and worth the price. This is the same way he sees Quinoa, Kale, and anything that is promoted as an alternative lifestyle in terms of food. Companies love ‘M’ as the cost to market products to him is easier. M if the kind of person who buys Almond Milk instead of Cow Milk, even when it has no protein.

But, if you’re a shopper, but unlike M, who shops more for necessities and less for what all is on shelves, it will become increasingly difficult to dodge product placements and promotions.

Retail stores will start to change based on what is hip and trendy. To escape this marketing push, you have to start learning to dodge unnecessary products like how Ali dodged Dokes’s 21 punches in a corner. Pick what you need and dodge what you don’t. But, without ‘M’ as a trendy and hipster consumer, there is less food and retail shelf innovation. So, he’s a necessary evil. We’ll discuss more about this evolution of food as it applies to this generation in future weeklies. Till then, float like a butterfly — sting like a bee.

Some other things I found interesting from last week.

Also, you should consider watching

News @Arcluster

Arcluster announces the early launch of its market tracker for milk alternatives and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.

About me
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at @anirmal or via email arun@anirmal.com. Also, I love feedback. Please email me your views and suggestions. Cheers.