Sustain Weekly — What a street vendor taught me in 3 weeks.
“We forget that water cycle and life cycle are one” — Jacques Cousteau
What water are you drinking?
1) Mineral Water
2) Tap Water
3) Spring Water
4) Detox Water
5) Birch Water
6) Maple Water
7) Cactus Water
8) Coconut Water
9) Artichoke Water
10) Watermelon Water
Tap water here sucks! But 5 through 10 are all plant and tree based beverages. All of them are available in supermarkets and stores already. An interesting passing fad or a consumer trend that is here to stay? We’re working to see if which one this is. Last week. I wrote about the several varieties of tea and how one in its pure form is as expensive as gold. Then during the week, I met a street vendor that changed the way I look at tender coconuts, sales and customer satisfaction.
But, you’re still thinking how disgusting Artichoke water will taste right?
Apparently, it’s not bad at all. It’s light on the calories but heavy on the wallet. But, before we discuss the new types of water, let me start with one and explain the street vendor part of the story. Three weeks back on a Saturday, a friend of mine introduced me to a new tender coconut vendor in my area.
The first week, he advised me to ditch the straw and drink it directly from the small hole he made on the top. He said the use of the straw diverts the water from cleansing any mouth ulcers and treating dry and chapped lips, a problem in our highly tropical city.
I went back and checked the logic and he turned out to be right! Many cosmetic products and facial creams contain coconut extracts that helps to fix acne, cuts and blemishes.
The second week, he told me that we have this compelling need to try things that are not native to our place and then complain of how things have gotten very hard in these times. He said
there is a reason a cuisine is native to a region.
It’s not built for the taste, but for the conditions and people in the region. He told me drinking coconut water in the tropics is more impactful than in the mountains. During the week. I read about all the brouhaha of the wonder drink called turmeric latte! and we and other South Asians have been using turmeric extensively in our everyday cooking for millenniums.The more we start validating ancient wisdom, the more fascinating it is going to get. Soon, we’ll start to hear the same thing about ginger, curry leaves etc. Basically, western research will prove what your grandmother taught you when you were younger. The timing of this realization is not bad. Any later and we won’t know that all this was part of our south Asian history.
Last week, we discussed his roots and where he was from. He said his roots are intrinsic to this region just like his coconuts. Not only have we started to get more tender coconuts from this vendor, we discuss some local trends as well. I started to realize that the conversations with the coconut seller is also my sales training at the grass root. I learnt that pull works stronger than push. Better engagement leads to better trust. Evangelism helps convert moderates.Oh, about the rest of the water, I’ll cover them in the part 2 of this weekly! I’m sure, like me, you’re wondering how cactus water tastes like. More in the next week.
Some other things I found interesting from last week’s news
- Foxconn replaces 60000 workers with robots in its factories. We’re on track to lose 5 million traditional jobs and gain 2 million in new fields. Find challenging work.
- Toyota made an investment in Uber. Apple made one in Didi. Both strategic and tactical in different aspects. Expect more auto makers to make similar investments.
- A study claims that the simplest way to boosting productivity is standing up. Dear HR — please note that this works only when it is not mandatory.
- Another study says that eating fruits during pregnancy helps boost babies’ cognitive development. Expectant mothers — it doesn’t state which fruit. You like grapes, you have them!
- Google and Levi’s partnered to create a smart jacket. Basically, linked the tech to the cuff of a sleeve. Can take or dismiss calls, toggle music & access voice navigation. A plus for cyclists.
- A superbug ‘nightmare’ bacteria in the US is resisting all known antibiotics, including the last-resort drug Colistin.
- Study claims Giant Squid, measuring up to 66 feet, might live in the deep ocean. That’s as big as a school bus.
- World’s longest insect was found in China. Its 2 feet long and a Chinese researcher looked for 6 years for you to see it here quickly.
Arcluster announces the early launch of its market tracker for plant-based beverages and trends from around the world. Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. The tracker is available for pre-booking as well with exclusive rights. Watch the news space to see the launch of these studies. For the latest news from the company, follow us on Twitter here, LinkedIn here and Like us on Facebook here.
Also, I love feedback. Please email me your views and suggestions. Cheers.
I manage market research and consulting at Arcluster, an innovation design and market consulting company that does research and consulting on micro emerging markets and sustainable solutions. You can reach me on twitter at @anirmal or via email email@example.com